WE VALIDATE IDEAS.
Maverick Disruption is where you come to test your ideas through a transformative experience so as to bring clarity to your vision and empower you to make the right decision about your life, your work, your health or executing an idea.
“I may be a maverick, but it doesn't mean I like playing tricks.”
— Chen Guangbiao
WHO WE ARE.
What makes us tick? The mavericks behind the method…
LILIAN
FOUNDER
Lilian was one of the first female tech leads in London's digital agencies. With over 20 years experience in the advertising, startup and tech industries, she applies her agile iteration method, developer and artistic background to human-centric design innovation.
Through the use of unique inclusive environments for interdisciplinary teams, she brings people together to create, prototype and validate big ideas before turning them into products and experiences their target audiences really want.
JAMES
CO-FOUNDER
James was a pioneer of introducing digital as discipline to 3 top London agencies (BBH / Dare, VCCP , Iris) and he created many of what are now standard digital user experiences inventing the phrase Creative Technology . He then launched the first successful mobile agency in Europe and helped Apple and their competitors define what mobile applications were to become with over 27 App Store Number 1s and a number of patents and industry firsts.
“Maverick is a word which appeals to me more than misfit. Maverick is active, misfit is passive.”
— Alan Rickman
THE MAVERICK APPROACH.
Getting comfortable with the uncomfortable…
WHAT
We provide you and your team with unusual, bespoke environments conductive to creativity and collaboration using a multi-phase coaching methodology for experimentation, co-creation and innovation so as to make big decisions or reframe outcomes without the risk of failure in the real world.
WHY
Our mission is to help companies and individuals to become sovereign leaders who can communicate and align teams around a tried and tested idea that will captivate their target audience, generate value for their company & customers or get buy-in from investors and stakeholders into an ever changing world.
HOW
We have combined 30 years of experience in product design, technology, user experience and advertising with our multicultural, multi-disciplined backgrounds to develop and test an unique validation coaching framework to action personal, commercial, creative and social goals.
“Taking risks, breaking the rules, and being a maverick have always been important but today they are more crucial than ever..”
— Gary Hamel
THE MAVERICK METHOD.
How mature is your idea? Ready to put it to the test?
1.
DEFINE
You’re committed to your idea — now we will build the story you will lead with a purpose-driven narrative.
2.
CLARIFY
Your idea needs to land clearly with the right tone that resonates with your target audience.
3.
ALIGN
Your message is clear, Now rally a team behind it. We coach you to build A shared vision and DRIVE those who will help you validate it.
4.
DESIGN
We give you a space to experiment, innovate and DESIGN THE BEST OUTCOME. But in the end you have to chose THE VERSION WORTH BUILDING.
5.
GROOM
We help you REFINE, surface what truly matters and must be tested. This is your idea’s DNA — stripped to its MUST-HAVES essentials.
6.
APPLY
Time-boxed collaboration TO BUILD a version good enough to learn from WITH and real-world feedback.
Your RESULT MAY OR NOT VALIDATE
7.
DECIDE
TIME to make your move. Pitch, launch, build or go back to a previous phase. We will support you in your last steps but our role steps back. YOU ARE IN CHARGE.
WORK WITH US?
How do you want your team to be transformed?
How do you want to solve a problem?
How do you make an important decision?
How do you turn something you love/are good at into a career?
TALK TO US!
NORTH AMERICA HQ
5455 Avenue de Gaspe , Montréal, Québec, H2T
Canada
UK & EUROPE
27 Old Gloucester Street, London WC1N 3AX
United Kingdom
Office: +44 20 3290 4635